Digital Business Survival Course

March 12th-April 20th, 2021

With daily hands-on training
and support from local experts.

Offered free of charge. Only 20 spots available. 

About The Program

No matter what your level of technical expertise, 

we will get you up and running with a robust web presence for your business including:

Make the Internet work for your business with this intensive virtual program: offered free of charge by EforAll Berkshire County and Team R3set with the support of MassGrowth Capital and the Berkshire Taconic Community Foundation.

Digital Business Fundamentals

  • Website Design and Implementation
  • Ecommerce 

Modern Communication

  • Email marketing
  • Social media

Hear From The Founders


Week 1 – June 1st – 5th


Monday, June 1st

Setting Your Online Strategy

with Deborah Gallant, Devin Shea & John Lewis

What Can I Accomplish and How Can I Make Money using the Internet?

Tuesday, June 2nd

Digital Audit

with Roger Matus

what do you need to do to implement the strategy?

Wednesday, June 3rd

Website Building

with Calvin Arterberry

What pages should I have, what is my messaging, call to action? How do I get it built quickly and inexpensively?

Thursday, June 4th


with Calvin Aterberry

Basics of e-commerce and connecting to payment gateways

Friday, June 5th

Giving Your Brand a Voice

with Devin Shea & John Lewis

Attracting your ideal customer with modern storytelling

Week 2 – June 8th-12th


Monday, June 8th

Email Marketing

with Robin Catalano & Janet Latuga

Collecting a list, frequency, content you send, call to action

Tuesday, June 9th

Social Media 1

with Dawn Stanyon

Choosing your channels & creating a strategy.

Wednesday, June 10th

Social Media 2

with Dawn Stanyon

Best practices, frequency, interaction, gathering a community

Thursday, June 11th

Getting Found Online

with Noah Cook-Dubin

SEO, Paid ads, directories, partnerships

Friday, June 12th

Putting It All Together & Final Presentations

with Devin Shea, John Lewis, & Roger Matus

Bringing it all together, maintaining digital presence and community

Meet the Faculty

Robin Catalano

Robin is a professional travel writer and copywriter and content expert and has been a mentor for EforAll.


Janet Latuga

Janet is the Digital Marketing Manager for Shire City Herbals, creators of Fire Cider.


Kaitlin Pierce

Kaitlyn runs her own social media firm, Pierce Social and has also launched her own business called Binka Bear.

Noah Cook Dubin

Noah is a strategic marketing consultant and ex-Googler, recently relocated back to the Berkshires. He has been a mentor for EforAll. 

Calvin Aterberry

Calvin is a multi-talented digital professional, currently working in user interface design for Wayfair. He has been a mentor for EforAll.

Dawn Stanyon

Dawn is a social media expert and runs her own firm, Professionality Consulting.

Roger Matus

Roger runs his own consultancy in Pittsfield, specializing in strategy and digital content execution.

Devin Shea

Chief Innovation Officer, R3SET Enterprises

Devin leads the development and curation of the systems, strategies, and technology the R3SET ecosystem and its partner organizations use to adapt to and learn from to new situations and opportunities.

John Lewis

Chief Executive Officer, R3SET Enterprises

Over 25 years of expertise in developing companies through critical start-up or turnaround situations, while coordinating rapid-growth market expansions.

Deborah Gallant

Executive Director, EforAll Berkshire County

Deborah is the Executive Director of EforAll Berkshire County since Fall of 2019. She has 15 years experience as a small business coach and was an early Internet pioneer.

Our Partners

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