Digital Business Survival Course
March 12th-April 20th, 2021
With daily hands-on training
and support from local experts.
Offered free of charge. Only 20 spots available.
About The Program
No matter what your level of technical expertise,
we will get you up and running with a robust web presence for your business including:
Make the Internet work for your business with this intensive virtual program: offered free of charge by EforAll Berkshire County and Team R3set with the support of MassGrowth Capital and the Berkshire Taconic Community Foundation.
Digital Business Fundamentals
- Website Design and Implementation
- Email marketing
- Social media
Hear From The Founders
Week 1 – June 1st – 5th
Monday, June 1st
Setting Your Online Strategy
with Deborah Gallant, Devin Shea & John Lewis
What Can I Accomplish and How Can I Make Money using the Internet?
Tuesday, June 2nd
with Roger Matus
what do you need to do to implement the strategy?
Wednesday, June 3rd
with Calvin Arterberry
What pages should I have, what is my messaging, call to action? How do I get it built quickly and inexpensively?
Thursday, June 4th
with Calvin Aterberry
Basics of e-commerce and connecting to payment gateways
Friday, June 5th
Giving Your Brand a Voice
with Devin Shea & John Lewis
Attracting your ideal customer with modern storytelling
Week 2 – June 8th-12th
Monday, June 8th
with Robin Catalano & Janet Latuga
Collecting a list, frequency, content you send, call to action
Tuesday, June 9th
Social Media 1
with Dawn Stanyon
Choosing your channels & creating a strategy.
Wednesday, June 10th
Social Media 2
with Dawn Stanyon
Best practices, frequency, interaction, gathering a community
Thursday, June 11th
Getting Found Online
with Noah Cook-Dubin
SEO, Paid ads, directories, partnerships
Friday, June 12th
Putting It All Together & Final Presentations
with Devin Shea, John Lewis, & Roger Matus
Bringing it all together, maintaining digital presence and community
Meet the Faculty
Robin is a professional travel writer and copywriter and content expert and has been a mentor for EforAll.
Janet is the Digital Marketing Manager for Shire City Herbals, creators of Fire Cider.
Kaitlyn runs her own social media firm, Pierce Social and has also launched her own business called Binka Bear.
Noah Cook Dubin
Noah is a strategic marketing consultant and ex-Googler, recently relocated back to the Berkshires. He has been a mentor for EforAll.
Calvin is a multi-talented digital professional, currently working in user interface design for Wayfair. He has been a mentor for EforAll.
Dawn is a social media expert and runs her own firm, Professionality Consulting.
Chief Innovation Officer, R3SET Enterprises
Devin leads the development and curation of the systems, strategies, and technology the R3SET ecosystem and its partner organizations use to adapt to and learn from to new situations and opportunities.
Chief Executive Officer, R3SET Enterprises
Over 25 years of expertise in developing companies through critical start-up or turnaround situations, while coordinating rapid-growth market expansions.
Executive Director, EforAll Berkshire County
Deborah is the Executive Director of EforAll Berkshire County since Fall of 2019. She has 15 years experience as a small business coach and was an early Internet pioneer.