Digital Business Survival Course
March 12th-April 16th, 2021
With daily hands-on training
and support from local experts.
Offered free of charge. Only 20 spots available.
About The Program
No matter what your level of technical expertise,
we will get you up and running with a robust web presence for your business including:
Make the Internet work for your business with this intensive virtual program: offered free of charge by EforAll Berkshire County and Team R3set with the support of MassGrowth Capital and the Berkshire Taconic Community Foundation.
Digital Business Fundamentals
- Website Design and Implementation
- Ecommerce
Modern Communication
- Email marketing
- Social media
Hear From The Founders
Schedule
Class Overview
Class 1
Setting Your Online Strategy
with Deborah Gallant, Devin Shea & John Lewis
What Can I Accomplish and How Can I Make Money using the Internet?
Class 2
Digital Audit
with Roger Matus
what do you need to do to implement the strategy?
Class 3
Website Building
with Calvin Arterberry
What pages should I have, what is my messaging, call to action? How do I get it built quickly and inexpensively?
Class 4
eCommerce
with Calvin Aterberry
Basics of e-commerce and connecting to payment gateways
Class 5
Giving Your Brand a Voice
with Devin Shea & John Lewis
Attracting your ideal customer with modern storytelling
Classes (Cont.)
Class 6
Email Marketing
with Robin Catalano & Janet Latuga
Collecting a list, frequency, content you send, call to action
Class 7
Social Media 1
with Dawn Stanyon
Choosing your channels & creating a strategy.
Class 8
Social Media 2
with Dawn Stanyon
Best practices, frequency, interaction, gathering a community
Class 9
Getting Found Online
with Noah Cook-Dubin
SEO, Paid ads, directories, partnerships
Class 10
Putting It All Together & Final Presentations
with Devin Shea, John Lewis, & Roger Matus
Bringing it all together, maintaining digital presence and community
Meet the Faculty
Noah Cook Dubin
Noah is a strategic marketing consultant and ex-Googler, recently relocated back to the Berkshires. He has been a mentor for EforAll.
Kaitlin Pierce
Kaitlyn runs her own social media firm, Pierce Social and has also launched her own business called Binka Bear.
Patrick Danahey
Patrick is a Berkshire-based entrepreneur with 7+ years experience in startups as a COO, product developer, and marketer.
His current venture, Impact Hacker, helps purpose-driven entrepreneurs ditch their old strategic plans and project management tools for an upgradable, app-like “business GPS,” the Impact Guidance System.
Devin Shea
Devin is the cofounder of R3SET Enterprises and leads the innovation development of products, systems, and technologies for R3SET and its partner organizations.
Currently, Devin is focused on building the Community Marketing System with SP3AK EASY Studio, the Impact Guidance System with Impact Hackers, the SUCC3SS Community Empowerment Platform with the Blackshires Leadership Circle.
John Lewis
Over 25 years of expertise in developing companies through critical start-up or turnaround situations, while coordinating rapid-growth market expansions.
Deborah Gallant
Executive Director, EforAll Berkshire County
Deborah is the Executive Director of EforAll Berkshire County since Fall of 2019. She has 15 years experience as a small business coach and was an early Internet pioneer.
Our Partners
